First impression you get from the Vivids is of the highly sophisticated sound. You can feel and sense the premium quality, like when sitting in a new sports car. Everything is more polished, cleaner, faster and more noble. The Vivids remind me of the BMW. Fast, shiny, nervous, energetic. The music sounds clean, polished and fast so that you sit at the edge of your seat. Tremendous details, big and spacious soundstage. It works particularly well with symphonic classical music and live rock concerts. Everything has a grandeur to it, you feel like being in big concert venue and feeling the atmosphere around you. The image is very sharp and the localization of instruments precise. Plenty of details and rich colors, the bass is tight and punchy, mids very detailed and the treble has sparkle without sounding sharp or sibilant. These is a premium quality no-nonsense product.